HONGYU SI

PROFESSIONAL EXPERIENCE

Assistant Project Manager
Epoint Digital Engineering | Oct 2022 – Present

Experience of Digital Engineering Management Selected Portfolio

    • Project Development:  Prepare the PDR (Product Requirement Document), including user profiles and demand analysis, UX/UI design, 2D/3D draft and model, data processing, and development timelines.
    • Stakeholder Management: Identify and engage key stakeholders, including internal teams, clients, vendors, and partners. Maintain effective communication and collaboration throughout the project lifecycle, and make development adjustments based on customer feedbacks.
    • Resource Allocation: Allocate resources, including personnel, budget, and technology infrastructure, to support digital twin initiatives. Ensure optimal resource utilization and adherence to project timelines and budgets.
    • Risk Management: Identify potential risks and develop mitigation strategies to minimize project disruptions and ensure successful implementation.
    • Documentation and Reporting: Maintain comprehensive documentation, including project plans, technical specifications, user manuals, and project status reports.
    • Vendor Management: Coordinate with external vendors, consultants, and technology providers involved in digital twin projects.
    • Budget Control. Manage the overall project budget, involving cost estimation and profit estimation of each module of the project.

Assistant Development Manager
LONGFOR PROPERTIES CO.,LTD | May 2022 – Sep 2022

Residential Development Experience Selected Portfolio

    • Preparations of development feasibilities. Include land survey and site investigation, local land and property market analysis, cost control and calculation, capital investment, profit forecast and other factors analysis such as technical, environmental, and social aspects.
    • Undertake regular market research. Gain insights into customer preferences, market trends, competitor activities.
    • Provide support to the sales and marketing teams. Cooperate with the marketing teams to analyze potential customer profiles and generate marketing strategies.
    • Undertake comprehensive project research.  Include gathering information, analyzing data, and developing strategies involving development plan and cost control, environmental factors, architectural design, financial factors, and policy compliance.
    • Prepare development programs. Include outlining the steps, resources, timelines, and objectives necessary to achieve developmental goals. Coordinate multiple teams.
    • Stakeholder management plan. Identifying, analyzing, and engaging with stakeholders.
    • Assist with the budget proposals. Include update financial data, review previous budget, forecast expenses, set annually financial goals and targets.
    • Prepare relevant documents. Include land transaction contracts, subcontracted development contracts and cooperation contracts with founding partners, and operate real estate development supervision bank accounts.

Assistant Development Manager
CHINA OVERSEAS LAND & INVESTMENT LTD| Mar 2021 – Mar 2022
Urban Renewal Project Selected Portfolio

    • Project brief introduction: Seven lots consisting of residential, commercial and school buildings. Responsible for
    • Put forward suggestions for modifications to the urban planning based on the demands of the government and the company to enhance the benefits of both parties and promote the renewal
    • Explored a feasible and compliant pathway for cooperation between the company and the government.

Apartment Development Project Selected Portfolio

    • Pre-investment work. Include feasibilities, development plan, profit forecast, land and real estate market analysis, etc.
    • Coordinate and support multiple teams. Include sales and marketing teams, cost management team, architectural design, etc.

Mixed-Use Acquisitions:

    • Sourced & negotiated over 5 acquisitions to grow the property and land reserve of the company.
    • Independently completed investment analysis for mixed-use buildings (office residential commercial), using the engineering and economic indicators of different functions, revenue and costs, taxes, and cash flow affected by sales plans.

INTERNSHIP

Real Estate Investment Analyst (Intern) 
SUNARC CHINA HOLDINGS CO.,LTD | Sep 2020 – Dec 2020
Mixed-use Projects Investment Analysis

    • Led a comprehensive evaluation of ongoing mixed- use projects from an investment and planning standpoint. Implemented evaluation criteria to assess project viability. This included a thorough examination of location attributes, project positioning,architectural design, investment scale, construction progress,and more.
    • Outlined strategic future development and operational directions for ongoing and future projects.

ESG (Environmental, Social, and Governance) Consulting

    • Collaborated with Ernst & Young to facilitate the disclosure of ESG (Environmental, Social, and Governance) non-financial risk information in SUNARC Culture and Tourism Group’s listing documentation for the Hong Kong Stock Exchange.
    • Responsibility predominantly revolved around the construction industry, specifically elaborating on development project descriptions entailing land property transformations, such as the conversion of industrial buildings into residential buildings.

Architectural Associate (Intern) 
EAST CHINA ARCHITECTURAL DESIGN AND RESEARCH INSTITUTE | Aug 2019 – Dec 2019

    • Participate as an integral member of the design team of key projects including two architectural and urban design projects for within a large urban context.
    • Responsibility includes: research of project functions orientation, regional analysis; schematic design and physical modeling; analytical diagrams and perspective drawings; final booklet design.

Architectural Associate (Intern)  
CHONGQING ARCHITECTURAL DESIGN INSTITUTE | Feb 2018 – Dec 2018

    • Participate as an integral member of the design team. Independently completed the town planning for 5 villages in Guizhou Province.
    • Responsible for: on-site research; interviews with local residents; architectural design with technical drawings and 3D renderings; technical and economic indicators assessment.

EDUCATION

Master of Architecture   
Architecture Association, London | Sep 2020 – Mar 2022

    • Post-professional courses in architectural design, urban design, real estate, smart building and construction.
    • Developed advanced computational skills and expertise for the modelling, analysis and fabrication of complex systems and spatial configurations within dynamic contexts.
    • Graduated with Good Pass. Distinction honor received for Natural Systems & Biomimetics, project: Algorithm-based optimization of building structure (Architecture Design Studio Project).

Bachelor of Urban and Regional Planning   
Chongqing University, China | Sep 2015 – Jun 2020

    • Average Score: 85.32/100. Ranking 5/62 with a specialty of Urban Planning.
    • Completed main courses: architectural design, urban planning design, urban construction, history of architecture, history of landscape, urban economics, urbansociology.
    • Completed extra courses: mathematical modeling, economics, public speaking.

ABOUT HONGYU SI

With a background in planning and architecture, I’m driven to continually expand my capabilities. Diverse roles in construction have honed my skills in learning, problem-solving, critical thinking, and organization. I thrive on challenges, fueled by curiosity and a desire to learn across various fields.

Proficient in time management, I find satisfaction in seeing projects through from start to finish. I enjoy the hands-on process of bringing construction projects to life, from refining designs to controlling costs and managing construction phases. My dedication ensures each project reaches its full potential.

SKILLS

Project/Development Management
Feasibilities, Marketing Analysis, Development Management, Stakeholder Management

Architectural/Planning Draft
AutoCAD, Revit, Rhinoceros, Grasshopper, SketchUp, ArcGIS, Computational Design with C#

Document/Representation
 Microsoft Office, Visualization with Figma and Adobe

REGION AND LANGUAGE

WORK RIGHT
China – citizen
Australia – permanent resident
United Kingdom – working visa

LANGUAGE
English – proficient
Chinese – native

AWARD AND HONOR

Wood Construction-ReEmerge by AA EmTech and Hassell, featured in ArchDaily 2021

Sheffield University Exchange Program: Recipient of the ‘Outstanding Overall Performance Award’ in 2019 for exceptional performance during the Sheffield University Exchange Program. 2019

“Light of Western China” Urban Renewal Competition: “Secured the Second Prize in the prestigious ‘Light of Western China’ Urban Renewal Competition in 2018, organized by the China Urban Planning and Design Research Institute, showcasing expertise in urban planning and design.” 2018

Green Dot Rural Planning and Design Competition: “Recognized with a Special Award in the 2018 Green Dot Rural Planning and Design Competition, a collaborative initiative by the Ministry of Housing and Urban Rural Development of China and the China Urban Planning and Design Research Institute, demonstrating innovation in rural planning and design.” 2018

Outstanding Undergraduate Works for Social Research Projects: “Achieved an ‘Academy level Excellent Assignment’ distinction in 2018 for outstanding undergraduate research work in the field of social research projects.” 2018

PROFESSIONAL EXPERIENCE

GUOTAI EPOINT SOFTWARE CO.,LTD
Digital Twin Project Manager | Oct 2022 – Present

Project brief introduction

    • Project: Digital twin platform for managing 34 million buildings
    • Team: A total of 50+ software designers, software developers, operation and maintenance delivery personnel, and pre-sales consultants

Responsible for

    • Complete the preliminary planning and design of the overall digital twin project development process, including data flow, 2D and 3D modeling and visual presentation.
    • Organize various personnel, clarify key project nodes, split project tasks and corresponding responsible persons, and ensure the progress of development.
    • Communicate and report with customers (housing and construction management department) to understand customer needs, and make adjustments based on customer opinions, and conduct risk management and control.
    • Control the overall project budget, involving cost estimation and profit estimation of each module of the project.
    • Coordinating the personnel responsible for the project’s external data docking with other departments.
    • Ensure the project approval and construction application process to ensure project compliance and timely construction application.

LONGFOR PROPERTIES CO.,LTD
Assistant Development Manager | May 2022 – Sep 2022

Project brief introduction

    • Project area: 83940.05 m²
    • Land purchase price: RMB 2.43 billion
    • Overall development period: 18 months
    • Return on investment: 12%
    • Unit planning: 143m², 160m², and 187 m² apartments, a total of 976 units. Due to the obsolescence of surrounding housing, residents have strong motivation to replace new better apartments.

Responsible for

    • Complete feasibility analysis, responsibilities include land survey and site investigation, local land and property market analysis, cost control and calculation, capital investment and profit forecast.
    • Cooperate with the marketing department to analyze potential customer profiles and determine the type of units to be developed.
    • Plan development pace and cost control, based on terrain factors, architectural design, capital investment pace, and policy compliance
    • Work closely with directors and founding partners in preparation of business development presentations.
    • Coordinate multiple cross-functional teams, project team, clients, vendors, contractors, consultants, building and permitting officials.
    • Participate in the land auction.
    • Draft land transaction contracts, subcontracted development contracts and cooperation contracts with founding partners, and operate real estate development supervision bank accounts.

CHINA OVERSEAS LAND & INVESTMENT LTD
Assistant Development Manager | Mar 2021 – Mar 2022
Urban Renewal Project

Project brief introduction

    • Seven blocks of lands consisting of residential, commercial and school buildings, involving commercial facade renewal, and the demolition and renovation of old residences and schools

Responsible for

    • Put forward suggestions for modifications to the urban planning based on the demands of the government and the company to enhance the benefits of both parties and promote the renewal
    • Explored a feasible and compliant pathway for cooperation between the campany and the government.

Apartment Development Project

Project brief introduction

    • Site area: 52798.66 
    • Land purchase price: RMB 2.27 billion
    • Overall development period: 20 months
    • Return on investment: 17%
    • Unit planning: 89, 110, and 130 square meters large apartments, a total of 903 units.

Responsible for:

    • Pre-investment work included land survey, construction development plan confirmation, land plot profit calculation, land and real estate market analysis around the land and project development analysis, etc.
    • Coordinated cross-functional teams cooperation in cost, architectural design, and marketing, etc.

Mixed-Use Acquisitions:

    • Sourced & negotiated over 5 acquisitions to grow the property and land reserve of the company.
    • Independently completed investment analysis for mixed-use buildings (office residential commercial), using the engineering and economic indicators of different functions, revenue and costs, taxes, and cash flow affected by sales plans.

INTERNSHIP

SUNARC CHINA HOLDINGS CO.,LTD
Real Estate Investment Analyst (Intern) | Sep 2020 – Dec 2020
Mixed-use Projects Investment Analysis

    • Led a comprehensive evaluation of ongoing mixed- use projects from an investment and planning standpoint. Implemented evaluation criteria to assess project viability. This included a thorough examination of location attributes, project positioning,architectural design, investment scale, construction progress,and more.
    • Outlined strategic future development and operational directions for ongoing and future projects.

ESG (Environmental, Social, and Governance) Consulting

    • Collaborated with Ernst & Young to facilitate the disclosure of ESG (Environmental, Social, and Governance) non-financial risk information in SUNARC Culture and Tourism Group’s listing documentation for the Hong Kong Stock Exchange.
    • Responsibility predominantly revolved around the construction industry, specifically elaborating on development project descriptions entailing land property transformations, such as the conversion of industrial buildings into residential buildings.

EAST CHINA ARCHITECTURAL DESIGN AND RESEARCH INSTITUTE CO.,LTD
Architectural Associate (Intern) | Aug 2019 – Dec 2019

    • Participate as an integral member of the design team of key projects including two architectural and urban design projects for within a large urban context.
    • Responsibility includes: research of project functions orientation, regional analysis; schematic design and physical modeling; analytical diagrams and perspective drawings; final booklet design.

CHONGQING ARCHITECTURAL DESIGN INSTITUTE CO. LTD
Architectural Associate (Intern) | Feb 2018 – Dec 2018

    • Participate as an integral member of the design team. Independently completed the town planning for 5 villages in Guizhou Province.
    • Responsible for: on-site research; interviews with local residents; architectural design with technical drawings and 3D renderings; technical and economic indicators assessment.

EDUCATION

Architecture Association | Sep 2020 – Mar 2022
Master of Architecture, Major in Emergent Technology,  London

    • Post-professional courses in architectural design, urban design, real estate, smart building and construction.
    • Developed advanced computational skills and expertise for the modelling, analysis and fabrication of complex systems and spatial configurations within dynamic contexts.
    • Graduated with Good Pass. Distinction honor received for Natural Systems & Biomimetics, project: Algorithm-based optimization of building structure (Architecture Design Studio Project).

Chongqing University | Sep 2015 – Jun 2020
Urban and Rural Planning (Five-year Professional Degree) Bachelor, China

    • Average Score: 85.32/100. Ranking 5/62 with a specialty of Urban Planning.
    • Completed main courses: architectural design, urban planning design, urban construction, history of architecture, history of landscape, urban economics, urbansociology.
    • Completed extra courses: mathematical modeling, economics, public speaking.

ABOUT Hongyu Si

With a background in planning and architecture, I’m driven to continually expand my capabilities. Diverse roles in construction have honed my skills in learning, problem-solving, critical thinking, and organization. I thrive on challenges, fueled by curiosity and a desire to learn across various fields.

Proficient in time management, I find satisfaction in seeing projects through from start to finish. I enjoy the hands-on process of bringing construction projects to life, from refining designs to controlling costs and managing construction phases. My dedication ensures each project reaches its full potential.

SKILLS

Project/Development Management
Feasibilities, Marketing Analysis, Development Management, Stakeholder Management

Architectural/Planning Draft
AutoCAD, Revit, Rhinoceros, Grasshopper, SketchUp, ArcGIS, Computational Design with C#

Document/Representation
 Microsoft Office, Visualization with Figma and Adobe

REGION AND LANGUAGE

WORK RIGHT
Chinese – citizen
Australia – permanent resident
United Kingdom – working visa

LANGUAGE
English – fluent
Chinese – native

AWARD AND HONOR

Wood Construction-ReEmerge by AA EmTech and Hassell, featured in ArchDaily 2021

Sheffield University Exchange Program: Recipient of the ‘Outstanding Overall Performance Award’ in 2019 for exceptional performance during the Sheffield University Exchange Program. 2019

“Light of Western China” Urban Renewal Competition: “Secured the Second Prize in the prestigious ‘Light of Western China’ Urban Renewal Competition in 2018, organized by the China Urban Planning and Design Research Institute, showcasing expertise in urban planning and design.” 2018

Green Dot Rural Planning and Design Competition: “Recognized with a Special Award in the 2018 Green Dot Rural Planning and Design Competition, a collaborative initiative by the Ministry of Housing and Urban Rural Development of China and the China Urban Planning and Design Research Institute, demonstrating innovation in rural planning and design.” 2018

Outstanding Undergraduate Works for Social Research Projects: “Achieved an ‘Academy level Excellent Assignment’ distinction in 2018 for outstanding undergraduate research work in the field of social research projects.” 2018

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